The Trussell Trust Report: A Missed Opportunity

If you have not read the TT report yet, here is their blog and link to the report.

Recent evidence from Canada states that food insecure adults are more vulnerable to chronic health conditions – conditions that require a good diet and care to stave off illness.

Without doubt the same applies here – hence the need to feed hungry people well, hence the need to change the current food aid system to feed people good food.

The long-awaited TT nutritional report was published last week. An opportunity for the TT to show themselves as an organisation that care about what people eat when they are hungry. Instead, it was a study/report set up to do nothing more than convince others that the current food aid parcel is nutritious and therefore ok to push onto hungry people. It was an exercise in trying to protect their poor-food model as opposed to using their now considerable resources to plot a sustainable course to feeding people well.

The headline claim is the food aid parcel is ‘nutritiously-adequate’ – REALLY! … let’s take a look at this claim and in particular the method deployed by the Academics who according to their biogs are ‘food experts’.

Upfront and clear throughout the report and the adjoining blog on the TT website written to promote it was to try to protect their existing food parcel and steer away from improving the quality of the food for hungry people. This was well supported by a particularly narrow and therefore weak methodology set up by the academics. A methodology which was about subjectivity throughout, suiting the TT purpose rather than setting out a clear case and objective look at how people need to be fed. A quick glance at the references in the report tells every reader the study was narrow and set up to prove the point that the food aid package is nutritional – which it categorically is not – more of this later.

The title of this blog is a ‘Missed Opportunity’ and here is why. The TT have the resources to change the food offer if they wish and there is the knowledge in the food aid system to deliver that change. But instead, their aim was to try and substantiate their previous claims that the parcel is nutritious. So, 10 years into using a poor-food-for-poor-people model, they set out to steadfastly defend rather than amend and when something is wrong and that is the starting point, poor work follows. It could have been so different.

The report claims a number of things and makes recommendations all shaped around protecting the parcel below – this is the parcel the report talks about…aaaaaaaaad

The authors (academics) claim this to be nutritional and also claim that the parcel above is able to feed a person adequately for up to 5/6 days. We challenge anyone to find 3 days-worth of meals in the above package so let your imagination run wild and find 5/6 days = not possible, not credible.

Put 3 meals a day together from the named products and see how you do? Also calculate for yourselves how much sugar/additives the parcel pushes into a person’s system – for a bit of assistance here a few of the ingredient lists for you to consider:

The cookies:

The Savoury Rice:rice


Chopped Ham with Pork:


Healthy eh, nutritious eh?

And each item loaded with sugar and that’s without any focus on the sugar in desserts – yet taking out bags of sugar will clearly make everything better – more of this later.

Time to unpick the analysis:


It’s important to note that the authors do not declare what foods they analysed – it appears to be just a random selection drawn from a lot of other random selections? This is the first food report we have read were the food discussed is omitted from the evidence trail – in fact the evidence trail of this report is incredibly thin indeed. Anyway, with no food list to refer to, here is what stands out:


  • In an aim to provide a ‘robust’ case… the authors chose to ignore the family, concentrating only on single people[1]. With such a gap in the method how can a claim of ‘nutritionally-adequate be applied?
  • The report claims… the parcel is nutritionally balanced if the hungry person eats everything in the parcel? We know that never happens, because and about 45% of the parcel remains uneaten as it cannot be eaten as meals. A glaring omission by the authors – strip out 45% and let’s see the analysis then?
  • The report does not… take account of dietary needs, vegetarianism etc – and the impact the parcel has on people requiring a specific diet – no analysis here at all?
  • The report overlooks… where this so-called nutrition comes from = ultra-processed foods. Foods that are known to damage a person’s health – food that should never play any part in feeding a hungry person. Of course, the claim of the authors and TT is it’s a package only for emergencies – this is nonsense and it only serves to reinforce poor food habits that no public health advice would sign up to.
  • The report overlooks…the need for fibre in a person’s diet and there is no mention of fibre anywhere in the report – an omission or deemed not relevant by the authors? Either would indicate a mistake that strips away another level of the nutritionally-adequate claim.
  • The report does not reflect… on the needs of children and how children are forced via the food bank parcel to eat ultra-processed adult foodstuffs.
  • The report claims the food items being eaten in a balanced way… without the density of eating whilst hungry for example, eating… tinned pies, followed by hot dogs, followed by another tinned meat dish – because that what people do/select when they are hungry – stuff themselves with savoury high fat salt and sugar stuff. And yes, this is what happens when people are hungry and any claim otherwise is spurious.
  • The report, and let’s use the authors own words here…says, ‘Whilst the sum of the food items in the parcels were nutritionally adequate (with the exception of sugar, salt and Vitamin D)… Here we have analysis that states a food bank parcel is high in salt, very high in sugar and lacks vitamin D = too much salt and sugar, both on the ‘killer-food’ watchlist by the way and needing vitamin D; you know the very vitamin that stops rickets, protects teeth etc – and with all this is going on and the parcel is still ‘nutritionally-adequate’ – don’t think so.
  • The report reinforces the poorest eating habits = saying its ok for the poorest people to receive the poorest food because they are poor. When what is required is food education and always options to feed hungry people the best food possible. And saving the best for last…
  • The report says it’s ok for poor people to eat in an abnormal way. A way nobody was brought up to eat in. That is to eat products over meals. Go back to the picture and what the TT and authors are saying is ‘we know the food parcel doesn’t consist of meal options – but hey, your poor so eat poor products instead. What is outrageous about this outcome is the report has been compiled by ‘food experts’ and signed off by the TT Management Team – clearly both parties think forcing people to eat products over meals is the right thing to do. And using this as a very clear and appropriate benchmark, this point alone completely removes the report as a credible piece of research.

So how has all this been dressed up to read as if there is something credible to be found?

The TT have done their usual pretending that this is another nutritional report in a series they have produced. Anyone who takes an interest in this subject knows this is the first report, pushed out because of the noise that agencies like us are making. It’s all about trying to protect their service offer and nothing in the report or the subsequent TT actions shouts ‘we are wanting to feed people well’. The food aid package remains as it is with one major change – the removal of a bag of sugar. Yes, the headline change is the removal of the bag of sugar and hungry people will now of course be much better off. You couldn’t make this up. All the resource they have put into the report and build up the TT have given it and A BAG OF SUGAR becomes the major change item.


The route the TT could have took was one that chose to understand and action the change needed to rectify the problem of products over meals. In this context and back to the missed opportunity stuff…the report does rightly reflect on the products not meals, however absolutely nothing is actioned –  here is the excerpt:



If the intention was to feed people well, this is the most important piece of the report but it was never the intention and so it did become a recommendation by the authors = No. And do the TT intend to do anything about it = No. Never mind, everything is now fine, because those poor hungry people can’t get their hands on a bag of sugar. As already noted – you couldn’t make this up.

A comment or two of the authors/their research:

Of course, we do not know what their brief was, but it is fair to expect researchers to present a robust case when expecting people to legitimately accept the finding of a report that is supposed to be about feeding people better when they are in crisis.

What is damming about the academics approach is they chose, after 10 years of poor-food-supply by the TT, to ignore the human case and simply use software to apply their bias, and it is a bias, given the human factor was ignored. Put simply, there is no reflection on how people eat or do not eat the food aid package and that is a glaring miss for people who introduce themselves as having a food expertise. They have assumed that the whole food package is eaten when that does not happen – they have analysed products over meals – when in fact they accept people eat meals over products (see above). And although they noted this as a concern, it does not appear as a headline recommendation…clearly demonstrating that it was research to protect service over people, so crisis over care. It’s a miss and such a glaring miss that it negates the whole study.

Throughout the report a number of other things stand out.

1 – The authors repetition of well-rehearsed TT lines.

2 – Poor referencing

About those well-rehearsed lines/caveats to help protect the route to change if the route is not taken. They said of the changes – “it is recommended these are not made until an analysis is conducted to determine if any changes:

  • do not significantly increase the cost of donations;
  • do not negatively impact the volume of public donations;
  • do not negatively affect stock availability;
  • Fit with clients’ constraints on food preparation (e.g. lack of utensils, refrigeration or cooking facilities);

Written as if it was the TT themselves putting up their already well-worn defence; a defence that rolls out if any perceived criticism is made. It indicates that the authors know very little about how the food aid system works or how people engage with the system as donors or use the system when hungry. We found this quite surprising given one of the authors has been working at a food bank as part of their PHD?

About the references: Take a look, it’s a reference list to suit the end result not to apply objectivity or steer towards any sort of alternative outcome – after all, the TT are the client.

To finish – here we go again… the TT seemingly happy with the report results – a report that satisfies them with the term ‘nutritionally-adequate’. No doubt the TT will push it out to their food banks as if it adds some sort of credibility to their food work. – it doesn’t.  Agreeing to the reports findings also indicates that there is no food expertise within the Trussell Trust – their skills are in franchise management, logistics and PR – yet they want to be trusted with people’s diet and wellbeing?

The food parcel is not nutritious and look into the report itself and its says so. Anything that is high in salt, very high in sugar, lacks Vitamin D and requires people to eat products over meals, is not nutritious and you don’t need to be a food expert to identify with that.

Oh, and don’t forget, the glaring error made by the authors who assumed the whole parcel gets eaten – it doesn’t, far from it.

In time, we are sure this report will be seen for what it is, a blatant attempt by the TT to justify an already discredited position of feeding people incredibly poor food. This was a chance to rectify a serious problem in the food aid system and treat people with the dignity they deserve. The TT have the resources to stop the problem but they chose not to and those close to the problem know why.

Now the report is published, we are left with a food bank service that is little more than a game of food-Russian-roulette for hungry people = containing pot luck products and some dangerous foodstuffs that most people would never choose for themselves. It is known that 8-10 hungry people do not use food banks because of the embarrassment and the poor quality of the food on offer – that means only 20% of hungry people approach food banks. Surely with the resources it now has, the TT would want to help create a good food aid system that encouraged the other 80% to use its services – evidently not.

The report and TT ‘sugar action’ will do nothing improve this situation. Consequently, most hungry people will struggle and stay hungry outside of the food aid system and those who do enter into the food bank offer will continue to get fed badly.

Last week, we were heartened to hear that a few key decision makers are now starting to listen to the very strong argument we have put forward that proves TT provide a poor-food offer to hungry people. We intend to use the report as further evidence that the TT have no intention of changing.

Our campaign work continues and will do so until the TT feed people well.

[1] We commissioned a dietitian to report of the nutritional content of the TT Family package. Its supports the assessment that the package is high in salt and sugar but also notes the package becomes deficient in calories when applied to family eating.

Structual Issues That Stop Good-Food Poverty Provision

If you read this and think we are criticising you because, for example, you work hard at a food bank, you are wrong. For us, it’s all about the food and making sure people get fed well. Importantly if you work for a food bank and/or want to help hungry people we would hope its about the food for you too.

We have worked/researched for over 5 years to overcome the poor-food-for-poor-people approach of food aid in the UK. Every week, we get emails and various other contacts claiming that food aid has to use processed tinned food because…with a whole host of reasons listed.

So, let’s unpick those reasons. And to start, let’s get every reader focused:


Here are the headlines of some of the work we have undertaken.

  • We know over 50% of food banks parcels go uneaten or unused because they are random items that don’t work as meals. As a quick test – take a food parcel home and cook it for yourself and let us know your results?
  • We know over 60% of surplus food provided by organisations like Fareshare is never used because it is again random, end of date or processed. This means it’s being thrown away by centres and others who are paying for the service.
  • We know most food donated to food banks is done randomly and so, random food in means random food out. If most people can’t cook (which is the claim by a lot of food banks) what is the point of random food when all it presents is a difficult ‘ready steady cook’ exercise?

Imagine the difference that could be made if the food was not random…moving on:

  • We know that when people are hungry they make bad decisions and likely to stay in their crisis. If they eat well, they make better decisions and are more likely to move on. If you disagree with this, please take the time to fast and then feed yourself for a week or longer on a random food aid parcel and see how you get on with your decision making. This is important because people are being expected to stop their crisis eating only very poor-processed-food – it just doesn’t add up.
  • We know that there are food banks all over the country stuck with stock of food they cannot use because it has been randomly donated and foodbanks that are always in need of other foods and goods that are donated less or not at all. Wouldn’t it be much better if only the food needed was donated – it can be done.

The above sets the context, now let’s start taking about those structural issues – and as we do, imagine creating a good-food-aid system – the best in the world if you like – why wouldn’t anyone want to be part of that and all the time making sure hungry people stay healthy?

Here are 10 issues to get us started:

We can’t provide fresh food and only supply

processed because:

We don’t have refrigeration.


Ask the Trussell Trust to purchase one for you (£20m from ASDA) or if you are an independent food bank, fundraise £120 (or less) to purchase one. Start by wanting to offer good food and the rest will follow.


We rely on volunteers and they don’t have the skills to handle fresh food.


Volunteers can be easily/cheaply trained in food hygiene (back to the £20m ASDA fund again or local funds). Surely every volunteer who could would want to train and learn new skills and every food bank offer to training as part of their development?


We don’t have the space to store fresh food.


It’s all about priorities here. There is space for processed food but not for fresh food – why? It’s a simple change.


Fresh food is too expensive for people to donate.


If this were true then the whole food aid system does not add up because people are donating more expensive items now? People will donate whatever food they think people need – educate the donor.


You can’t tell people what to donate it will put them off donating.


Linked to 4. People are already told what food banks need and they donate and also food banks run appeals for particular items – so if it works, it works – educate the donor.


People don’t know how to cook fresh food and prefer processed food to fresh.


Regarding cooking: This is mostly right but imagine if the food aid parcel was not random and contained items that could be cooked simply with very easy to follow recipes – we have done this work and it’s a simple change. Regarding fresh food: We’ve never met anyone who has turned down fresh good meals and take random processed tins instead (but still the claim is made)


People don’t have an electricity or gas supply.


The claim often is that most people don’t have utilities so can’t cook -so we give them poor food to eat cold. Let’s unpick this, it’s not true that most don’t have utilities, some don’t, most do. So is the food aid service really designed to cater for the few? Also, 10 years on cold processed food is the best that can be offered? Well we know it isn’t and we have developed fresh food options that only require a kettle or a microwave and almost everyone regardless of their struggle can get access to either. Design/deliver the service for the many and the few and people lives will change for the better.


Supermarkets can’t store donated fresh food for food banks to collect.


Supermarkets can do whatever they want. They have the resources and if it makes sense to them, they will do it. If they can put a trolley at the front of the store why not a tall fridge. It’s all about the service they are asked to provide.


We need chiller vans to collect fresh food from supermarkets.


Again, most big supermarket chains have home delivery chiller vans – why can’t a fresh food bank run be added. Remember the current delivery/collection system has been planned so why would there be a problem adapting?


Fresh food is heavier than processed food and people can’t carry it.


The best for last – Yes this was a reason given to us by a senior Trussell Trust representative and yes they did say vegetables were heavier than tins so fresh food was not an option.

Educate the donor – whoever they are:

Most of the changes we advocate rely on a food aid system that treats every donor as an adult and is the result of negotiation that has every hungry person in mind. And most of the problems are caused by the random the food supply that Fareshare and Trussell Trust say is the only one possible to maintain their services. This is not the case.

Imagine if every shopper and every supermarket was educated on the food that was necessary to feed people well without waste. We are sure they would welcome the information and adjust accordingly (supermarkets might not because they have other motives, but it should always be part of the negotiation with them).

With the information, over time people will donate accordingly and if they don’t want to join a good-food-supply-chain (supermarkets etc) they should not be allowed into the food aid system. Any compromise here then it’s a service about the service provider and not the hungry person.

We have a full plan on how to:

  • Educate the donor
  • How to provide good fresh food at scale and safety
  • How to create a food aid parcel that everyone can cook or use
  • How each parcel can contain fresh meals

We have tried to share this information with the Trussell Trust and they have no interest, claiming good food is not part of their food poverty approach. Therefore, the poor-food-for-poor-people continues and frankly any defence of that model 10 years after it was introduced has no credibility. If you care about people’s welfare first – why would you not want to provide a good-food-aid- service because as we have briefly set out above, the good-food alternative is available.





The Trussell Trust (TT) and poor-food-for-poor-people:

A quick question to start:

If you are Involved in food aid –

  • Do you want to feed people well? or;
  • Feed them badly?

Yes to the first and it’s about the dignity and care of every hungry person you meet

Yes to second and its about service delivery first – this is the current food aid food offer.

We sit firmly in the feed people well camp, hence our work.

When reading this there is not one public health dietitian or nutritionist or any food expert that would say the TT food aid parcel contains good food. So when the option to change is available – why would  TT steadfastly defend it and why wouldn’t they want to change? Read on…

Last week, I spoke at a European conference on how to prevent obesity. During my time there, I met a variety of experts – two made a real impression. One from Greece, the other from Sweden.

The first, a woman from Greece, who has for 5 years worked in extreme conditions of poverty (their austerity is much worse than ours) talked only of the importance of feeding hungry families well and the positive impact that has. Part of her presentation stuck with me when she said ”Hungry people need and deserve the best food” – she couldn’t believe the food aid system we had here. The second, a  woman from Sweden talked of how food poverty was not a problem in Sweden but was completely shocked when told of the food bank offer here. She said it would never have been allowed to happen in Sweden – meaning they would make sure the service was about good food first – about the recipient, not the service provider. As we know, the service here is to protect the service provider.

Recently via our @foodpoverty account there has been some interesting activity. Some from caring people who do not have the facts, so their interventions were emotive – this is to be expected and welcomed. Then there was a strong thread of activity, pushed by the TT in an attempt to deflect criticism from their poor-food model, a model that contains no less than 10 foods that are know to kill people in the long term (does this seem strong, well it should do because It’s that serious).

Therefore, following the TT interventions and some of the impassioned comments that followed, indicating that we were in fact being negative with the ‘why don’t we all work together’ cry – I thought I would set the record straight on a few important matters.

For reference, and this distinction matters:

  • We are food organisation with over 10 years experience of feeding people well.
  • TT are (regarding food banks) a franchise company with no food experience.

As a charity activity responding to a particular need, the TT have done a great job in creating a network that is able to respond at a particular level. Without their food bank network, the crisis people have been exposed to would have been considerably worse. However, the network and particularly its food offer, requires a specific upgrade to protect people’s health and help people move on. We have concerned ourselves with that upgrade and have done all we can to try to get the TT to respond.

Our contact with the TT has been over 4 years and has always initiated by us. During this time, we have:

  • Met with the Senior TT Management team: During the meeting they told us they did not think good food was part of the solution (backed up in an email) Told us they knew the food was poor food but as it was not for ‘us’ so it was good enough to give out. To follow up the meeting we were supposed to share information, we shared ours, TT did not share theirs (more of this later). By the way, this meeting was supposed to be about how to improve the food in the food aid system. This was 4 years ago and the TT showed no interest whatsoever.
  • Invited them to speak at one of our conferences: This year, the TT took us up on the offer and used the conference slot to present their ASDA support. Afterwards the TT representatives said they would call to arrange a meeting about the food offer. Guess what, no contact. A month later, we called to take the initiative and we were assured that they would get back to us within 2 weeks. Guess what, no contact. We called again, only this time to be told they had been too busy to call…really, too busy, there is such an arrogance in this. Here is a maxim to consider – if you forget once, it could be mistake, if you forget multiple times that’s a habit and indicates other motives.

What the above shows is that we have tried to work with the TT to work to improve the food aid system – by the way we have a good-food-first-solution and the TT know this – they just don’t want to get involved – we do wonder why? Maybe the following paragraph will shed some light:

A few things we know, that indicate that the TT has a particular agenda:

  • The TT are on record stating they want to become the McDonalds of food poverty
  • TT have just taken (with Fareshare) £20m from Asda to open more food banks or improve the existing.

Last week, the CEO and Head of Policy of TT, implied that our work to feed people well supports Tory policy. Just take a minute to consider the above – the TT want to be the McDonalds of food poverty, they push out only poor-food as their food aid offer and then take in £20m to expand food banks and then accuse us of supporting tory policy – the hypocrisy here is massive and why try to deflect attention from their own growth plan of more food banks and, without doubt, the institutionalisation of food poverty? Maybe more should be asking questions in their direction because not to do so accepts their model and accepts hungry people should be fed poor food.

We have tried to work with the TT to change the food aid system for the better – they don’t want to – so any criticism is to be placed with the TT. Also, as noted earlier, we have a food expertise and we speak of food first because of our expertise. The TT do not have any food expertise, they are a franchise operator and have calculated that the only way to grow their franchise is to make sure poor-processed-food is their food of choice.

Counter to last week’s claims by the TT (they said the food bank model belonged to the food banks) the poor-food-aid model is theirs, they introduced it, they have maintained it and they continue to protect it – it’s theirs, hence we campaign and will continue to campaign against the TT poor-food-model.

To round up this little insight into our TT relationship – one thing stands out about the way they do their business. When criticised they default to emotive twitter content as a first line of defence, hiding behind tweets of food bank users or volunteers of theirs who again are emotive. Food poverty should at some level be emotive, but the approach to feeding people should always be based on expertise and facts. With no food expertise the TT are feeding over 1m people a year – this should be under some considerable scrutiny and we will focus our campaigning attentions on this next.

Also, the TT take in the majority of their funds because they work in food poverty, yet they claim food is not their priority – of course it’s not, of course it is – it just depends who the audience is. Would anyone really be listening to them and would ASDA have given them £20m, if they were talking debt advice and jobs, of course not. For context, read this article the TT CEO talks only of food and food banks and is pictured in front of food. They are all about food and use the emotive content of food to grow their interests – it’s a pity its only ever food that is poor, is obesogenic and harms people’s lives.

To finish, we have found their approach to working with others (unless big money is involved) or they think there is a route to money, is duplicitous and at a time when hungry people have been receiving their poor food for over 10 years you would think they would have the dignity to think of those they claim to represent and feed them well.

Like I have said, it can be done and we have tried to work with them to do it.


In the next few weeks (although it keeps being delayed) the TT will release a report that we believe will look to improve the food they offer or address what they have up differently.

It may include a section of the nutritional content of the food aid package, we hope it does.

If so, we wait with interest to see which ‘expert’ has lent their name to the work, because it’s impossible to say the food aid package is anything but poor – good luck with that one.

It may also indicate that the TT will provide Fridges to food banks to help store fresh food. They may even offer a route to improving the food – we will know soon enough. If they do, both fridges and better food have formed a part of our campaigning and I know we have touched a nerve within the TT walls and they have reluctantly had to shift their offer – would the TT got there in their own – their track record indicates otherwise – so we will see if our campaigning has worked this time around.

We will continue to campaign against TT and any other organisations that supports feeding hungry people the poorest of food. This work will continue until good food becomes the mainstay of the food aid offer. Food banks are here to stay and the TT/Fareshare/ASDA partnership will make sure of that. What we will do is to try and feed people the best food possible and anyone who thinks this is wrong, when there is a food system able to make it happen – think about your motives and remember this quote:

‘Charity is about the redemption of the giver, not the liberation of the receiver.’

Robert Egger: Founder of DC/LA Kitchens

If you see charity as the redemption of the giver then get out of the food aid system.

If you see others acting in that way, help them to change or ask them to leave too. Our campaigning is all about the liberation of the receiver.

Join in, comment or join us.

Blog written by:

Robbie Davison

Director – Can Cook

About Can Cook:

Can Cook id dedicated to feeding people well regardless of income. We have taught 15,000 people to cook and by the close of 2018, we will have given out 70,000 free fresh meals to families in deprived areas.

We manufacture our own range of foods.

We cater in schools, care homes and nurseries.

We campaign to change the current food aid system to make sure hungry people get fed good food.